Red Rock Radio

Annual EEO Public File Report

The purpose of this EEO Public File Report (³Report²) is to comply with Section 73.2080(c)(6) of the FCC¹s 2002 EEO Rule. This Report has been prepared on behalf of the Station Employment Unit and is required to be placed in the public inspection files of the station and posted on the station¹s websites, if they have websites.

The FCC¹s 2002 EEO Rule requires that this Report contain the following information:

1. A list of all full-time vacancies filled by the Station(s) comprising the Station

Employment Unit during the Applicable Period;

2. For each such vacancy, the recruitment source(s) utilized to fill the vacancy (including

if applicable, organizations entitled to notification pursuant to Section

73.2080(c)(1)(ii) of the new EEO Rule, which should be separately identified),

identified by name, address, contact person, telephone number, fax number and email

address (if applicable);

3. The recruitment source that referred the hiree for each full-time vacancy during the

Applicable Period;

4. Data reflecting the total number of persons interviewed for full-time vacancies during

the Applicable Period and the total number of interviewees referred by each

recruitment source utilized in connection with such vacancies; and

5. A list and brief description of the initiatives undertaken pursuant to Section

73.2080(c)(2) of the FCC rules.

EEO PUBLIC FILE REPORT

STATIONS:

Period covered: August 1, 2011 – July 31, 2012

EEO Public Inspection File Report

The Report covers full-time vacancy recruitment data for the period:

August 1, 2011 – July 31, 2012

1) Employment Unit: Hayward, Wisconsin

2) Unit Members (Stations and Communities of License): WHSM(AM), Hayward, WI and WHSM-FM, Hayward, WI.

3) EEO Contact:

Mailing Address:	Telephone Number: 715-634-4836
16880 W U.S. Highway 63	Contact Person: Don Welch
Hayward, WI 54843	E-mail Address: don@whsm.com

4) List all Full-Time vacancies Filled by Each Station in the Employment Unit:

Full-time Positions Filled by Job Title	Total Number of People Interviewed	Recruitment Source that Referred the Hiree
Account Rep (4/2012) WHSM AM & FM	1	Recruitment Ad on WHSM
Account Rep (4/2012) WHSM AM & FM	1	Recruitment Ad on WHSM
Account Rep (5/2012) WHSM AM & FM	1	Recruitment Ad on WHSM

5) Total number of people interviewed for all full-time vacancies: 3

6) Total number of interviewees referred by each recruitment source:

Recruitment Source (name, address, telephone, contact person)	Total Number of Interviewees From These Sources During this Period	Full-time Positions for which this source was utilized.
WHSM Radio Hayward, WI 800-845-8984 Don Welch	3	3

WHSM Radio website www.whsm.com	0	3
Wi. Broadcasters Website www.wi-broadcasters.org	0	3
Hayward Area Chamber of Commerce Job Posting Website www.members.haywardareachamber. com/jobs	0	3
Cable Area Chamber of Commerce at Lakewoods Resort, Cable WI 4/19/2012 Evening Job Fair	0	2

7) Supplemental outreach initiatives during the time period: (below)

8) Number of Community Organizations requesting notice of full-time vacancies. 1

Outreach Initiative Record Keeping Worksheet

Station(s) Claiming Credit: WHSM(AM), WHSM-FM

Type of activity listed under Outreach Initiative worksheet: WBAF Student Scholarship Program

Date of station participation: (on date; from date to date) _Sept – Oct 2011

Participating employees: ___Bobi Hopp

Host/Sponsor of activity: Wisconsin Broadcasters Association Foundation, Madison WI, 800-236-1922

Brief description of activity and station participation: To encourage students from area schools to apply for the prestigious scholarships offered by the WBAF. We participated in the evaluation of the candidates for the evaluation committee. WHSM AM&FM, Hayward, WI.

Outreach Initiative Record Keeping Worksheet

Station(s) Claiming Credit: WHSM(AM), WHSM-FM

Type of activity listed under Outreach Initiative worksheet: WBA Job / Career Fair January 25, 2012 at the Concourse Hotel in Madison, WI from 9am-11am

Participating employees: ___None on site, aired announcements for job fair 12/10/11-1/23/12

Host/Sponsor of activity: Wisconsin Broadcasters Association, Madison WI, 800-236-1922

Brief description of activity and station participation: To encourage students and other adults from the area to attend the job / career fair as there are many other jobs in radio and television beside DJ & news reporter for people to consider and apply for at their local stations.

Outreach Initiative Record Keeping Worksheet

Station(s) Claiming Credit: WHSM(AM), WHSM-FM

Type of activity listed under Outreach Initiative worksheet: Job Fair Jan. 24, 2012 from 8am to 5pm at 37208 U.S. Highway 169, Aitkin MN

Participating employees: ___Tom Martin GM of sister stations KKIN AM, KKIN FM & KFGI FM, Aitkin Mn

Host/Sponsor of activity: KKIN AM, KKIN FM & KFGI FM 37208 U.S. Highway 169, Aitkin MN

Brief description of activity and station participation: To encourage persons from throughout the area to attend the job / career fair as there are many other jobs in radio beside DJ & news reporter for people to consider and apply for.

Outreach Initiative Record Keeping Worksheet

Station(s) Claiming Credit: WHSM(AM), WHSM-FM

Type of activity listed under Outreach Initiative worksheet: Job Fair Feb. 29, 2012 from 8am to 5pm at 328^th 100^th Street, Amery WI

Participating employees: ___Ron Revere GM of sister stations WLMX & WXCE, Amery WI

Host/Sponsor of activity: WLMX & WXCE 328^th 100^th Street, Amery WI

Outreach Initiative Record Keeping Worksheet

Station(s) Claiming Credit: WHSM(AM), WHSM-FM

Type of activity listed under Outreach Initiative worksheet: WBA Job / Career Fair June 20, 2012 at the Radisson Hotel in LaCrosse WI from 2 to 4pm

Participating employees: ___None on site, aired announcements for job fair June 8 through June 19, 2012

Host/Sponsor of activity: Wisconsin Broadcasters Association, Madison WI, 800-236-1922