WHSM Radio receives an international award from the Great Lakes Forest Fire Compact!!

On Tuesday, April 27th, 2010 WHSM Radio received a most prestigious award for our specially designed program called "Fire Watch" which airs on Magic 101 FM.  The purpose of this show is to make area listeners aware of the daily fire danger. Monday through Friday at 8:05am we talk "live" with representatives from the DNR and the US Forest Service about that days’ fire danger. The show is now in its tenth year on WHSM, Magic 101 FM.  About a year ago, Kim Lemke, of the Wisconsin DNR submitted the substance of the program in a written nomination to the Great Lakes Forest Fire Compact. This group represents Wisconsin, Minnesota, and Michigan along with two Canadian Provinces....Manitoba and Ontario. DSC01083

The goal of this oversight group is to steward relationships and share experience and expertise if and when forest and or wild fires hit. It is an amazing group of highly trained and dedicated people. They also look for businesses both large and small who step up to help them get the word out about the fire danger we all live with for several months each year.

WHSM Radio GM, Don Welch along with staff members accepted the 2009 award.  WHSM is the only business in the state of Wisconsin to be recognized with the special Compact award.  Mr. Welch stated “Our station staff works hard to make the program informative and entertaining.”


WHSM Radio proudly presents radio at it's best in Northwest Wisconsin. 

"MAGIC 101FM & 910AM".

And be sure to join the Magic 101 Breakfast Club from 6am to 10am Monday through Friday. Hans Evins and company make up the Magic 101 Breakfast Club where you will only get the best in the Northwoods....from music to features to contest. 

WHSM 910 AM brings you the likes of Celine Dion, Barbara Streisand, Neil Diamond, Elton John, Ray Charles, Frank Sinatra, The Beatles, Barry Manilow, Bette Midler, Michael Buble, Diana Ross, Rod Stewart and hundreds more.  Tune in today, 910 AM, for the best music the world has ever known.                         

WHSM AM/FM has a fully operational backup generator for any situation when the power is interrupted. We will still be on the air bringing you the news, information and entertainment you have come to count on.

· Your Auction Connection...

WHSM Radio (Magic 101& 910 AM) is your auction connection. Now simulcast on both the AM & FM stations. Join your WHSM hosts every Wednesday morning from 10 AM to 11:30 AM for your chance to bid on items at up to 50% off retail price. See exactly what's available this week by checking out our weekly auction page . WHSM also offers you a "MEGA" Auction several times a year; the next big auction will be in the fall of 2014 - it will be bargain shopping at its best. Join us for our auctions and save on thousands of dollars worth of merchandise at discounted auction prices.

This space available for online advertising!

 · Staff...

  • Don Welch - General Manager
  • Bobi Hopp - Operations Manager/Traffic Manager
  • Brian Foeckler - Office Assistant/Board Op
  • Joe Conover - Sales Manager
  • Darrin White - Sales Executive
  • Hans Evins - Breakfast Club / Production
  • Nick Sontag - Breakfast Club / News/Sports Director / Production
  • Jon DeTray - "The Man With Many Hats at WHSM"
  • Brandon Gougar - Board Op
  • John Myhre - Outdoor Editor


For employment information, view our Employment page.

 · Part of the community...

Member of the Hayward, Cable, Spooner, Stone Lake and Cable Chambers of Commerce. Also a member of Wisconsin Broadcasters Association and the National Association of Broadcasters.

 · Promotions...

"School is Cool" promotion with area high school students on the air urging others to stay in school as "School is Cool." It helps having teens talk to other teens.

WHSM also delivers "Senior Salutes" to the area graduating seniors each Spring. It is just our way to say "Job Well Done & Best Wishes In Your Future Endeavors".

WHSM leads area stations in coverage of area events and of course we always offer the best promotional packages with all of the World Class Events, holidays & special events held in the Hayward & surrounding areas.

· American Birkebeiner...

This is North America's largest cross country ski event and WHSM Radio broadcasts "live" from start to finish. Our annual coverage includes field reports from all along the Birkie trail and finish locations on race day.  WHSM and "THE BIRKIE" make a nice February couple.  If you can not watch the race, please join in for our live coverage.

 · Musky Festival...

The Hayward lakes area is a premiere Musky fishing destination so why not have Hayward's top rated radio stations lead the way with "live" coverage of the events surrounding this early summer event.  WHSM is all over the Hayward area for two big days of coverage of the festivities for Musky Fest.


  · Fishing Has No Boundaries...

Fishing Has No Boundaries hosts this annual events to raise money for their non-profit foundation. During the past several years WHSM assisted with fund raising, helping to raise over $50,000 for Fishing Has No Boundaries.  In 2001 WHSM and Wild River Road and Trail combined to donate a brand new pontoon trailer to FHNB.


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The Northland Broadcast Center-WHSM
16880 W. US HWY. 63
Hayward, WI 54843
Phone: (715) 634-4836 · FAX: (715) 634-8256
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